Privacy policy

Privacy Policy – Maison Virelle

Effective Date: January 1, 2025

Last Updated: April 2025

Jurisdiction: UK · USA · EU (GDPR)

1. Introduction & Scope

Maison Virelle ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our platform or make a purchase through our store.

This policy applies to all customers located in the United States, United Kingdom, and Germany, and complies with applicable data protection laws including the UK GDPR, EU GDPR (Regulation 2016/679), and the California Consumer Privacy Act (CCPA) where applicable.

By using our website, you consent to the data practices described in this policy. If you do not agree, please discontinue use of our services.

2. Data Controller

The data controller responsible for your personal data is:

  • Brand: Maison Virelle

  • Support Email: support@maisonvirelle-us.com

3. Information We Collect

We collect personal data that you provide directly to us, as well as data collected automatically during your visit. This includes:

  • Identity Data: First and last name, username, or similar identifier.

  • Contact Data: Billing address, delivery address, email address, and telephone number.

  • Financial Data: Payment card details (processed securely through third-party providers — we do not store full card details).

  • Transaction Data: Details about purchases, returns, and payments.

  • Technical Data: IP address, browser type and version, time zone, cookies, and device identifiers.

  • Usage Data: Information about how you use our website, products, and services.

  • Communications Data: Your preferences and messages when contacting our support team.

Note: We do not collect any special categories of personal data (such as racial or ethnic origin, religious beliefs, health data, or biometric data).

4. How We Use Your Data

We process your personal data based on the following lawful grounds:

  • Performance of a Contract: To process orders, payments, deliveries, and returns.

  • Legitimate Interests: To improve our website experience and prevent fraud.

  • Legal Obligation: To comply with applicable laws and accounting regulations.

  • Consent: To send tailored marketing communications (if you have explicitly opted in).

Maison Virelle does not sell your personal data to third parties under any circumstances.

5. Sharing of Your Data

We may share your personal data with trusted third parties only when necessary to fulfill our services:

  • Payment Processors: To handle secure transactions (e.g., Stripe, PayPal).

  • Logistics Partners: To fulfill and deliver your orders.

  • IT Providers: For website hosting, maintenance, and system support.

  • Analytics Providers: To gain insights into website performance and optimization.

  • Authorities: When legally required to comply with judicial proceedings or law enforcement.

All third-party service providers are strictly required to protect your data and treat it in accordance with the law.

6. International Data Transfers

Your data may be transferred and processed outside of the UK or EEA. When this occurs, we ensure that appropriate and legally approved safeguards are in place, such as Standard Contractual Clauses (SCCs), to guarantee your data remains fully protected.

7. Cookies

We use cookies to improve your browsing experience, analyse traffic, and display relevant content. You can manage or disable cookies at any time through your browser settings, though doing so may affect certain functionalities of the website.

  • Essential Cookies: Strictly required for basic website operations and shopping cart functionality.

  • Analytics Cookies: Used for website usage tracking and performance metrics.

  • Marketing Cookies: Used to display relevant advertising (only with your prior consent).

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements.

  • Transaction records are kept for up to 7 years to comply with tax regulations.

  • Marketing data is retained until you choose to withdraw your consent.

9. Your Rights

Depending on your location, you hold the following rights regarding your personal information:

  • Access your data and request a copy.

  • Correct inaccurate or incomplete data.

  • Request deletion of your personal data ("the right to be forgotten").

  • Restrict the processing of your data.

  • Request data portability to another service.

  • Object to specific processing activities, including automated decision-making.

To exercise any of these rights, please contact our team at support@maisonvirelle-us.com. We will respond to all valid requests within 30 days. You also maintain the right to file a complaint with your local data protection authority.

10. Data Security

We implement robust administrative, technical, and physical security measures to protect your personal data against accidental loss, unauthorized access, or disclosure. All financial transactions and payment data are fully encrypted using secure technologies, and access to your data is strictly restricted.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Continued use of our website or services following any updates constitutes your acceptance of the revised terms.

Contact Support:

If you have any questions or concerns regarding this policy, please reach out to support@maisonvirelle-us.com.